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Terms of Service

Effective date: 19 August 2026
Last updated: 19 August 2026

These Terms of Service ("Terms") form a binding agreement between you ("Customer", "you") and Convertlyft LLC, a limited liability company registered in Dubai, United Arab Emirates ("Convertlyft", "we", "us"). They govern your access to and use of the Convertlyft website, tracking script ("Tag"), dashboard, daily digest, APIs, and related services (collectively, the "Service").

By creating an account, installing the Tag, or using the Service, you agree to these Terms. If you use the Service on behalf of a company or other entity, you represent and warrant that you have authority to bind that entity, and "Customer" refers to that entity.

If you do not agree, do not use the Service.

1. The Service

1.1 Convertlyft provides website analytics and monitoring: the Tag observes visits, clicks, scrolling, form activity, JavaScript errors, and page performance on websites where you install it; the Service aggregates this data into dashboards and a periodic digest describing observed changes and potential issues.

1.2 Nature of the output. The digest, recommendations, funnel figures, and any suggested fixes are informational observations generated from automated analysis. They are not professional advice (including conversion-rate, marketing, legal, accessibility, or financial advice), and they may be incomplete, delayed, or inaccurate. Decisions you make based on the Service are yours alone. See Sections 10 and 11.

1.3 Free and paid access. The Service has a free tier — one site, 5,000 events a month, 5,000 AI credits, data kept one month, no card required — and paid plans above it. Current prices are published at convertlyft.com/pricing. Features may change, degrade, or be removed at any time. If we change the price of a plan you are on, we will notify you before the change applies, and continued use after that notice constitutes acceptance.

2. Accounts and eligibility

2.1 You must be at least 18 years old and able to form a binding contract. The Service is not directed to anyone under 18.

2.2 You must provide accurate registration information, keep your credentials and workspace keys confidential, and notify us promptly of unauthorized use. You are responsible for all activity under your account, including activity by teammates you invite.

2.3 We may refuse, suspend, or terminate access at our discretion, including for breach of these Terms, abuse, or risk to the Service or other customers.

3. The Tag and your websites

3.1 License to install. We grant you a limited, non-exclusive, non-transferable, revocable license to install the Tag on websites that you own or control, solely to use the Service as intended.

3.2 Read-only operation. The Tag is designed to observe pages and transmit event data to our servers. It does not intentionally modify your pages. We do not warrant that the Tag is error-free or compatible with every site, browser, plugin, consent manager, or tag manager; you are responsible for testing it in your environment before and after deployment.

3.3 Your sites are your responsibility. You represent, warrant, and covenant that:

  • (a) you own or control each website where the Tag is installed, and have all rights needed to permit the data collection the Tag performs;
  • (b) you will provide all notices and obtain all consents required by applicable law (including GDPR, the ePrivacy Directive, CCPA/CPRA, and other privacy, cookie, and electronic-communications laws) before collecting data from your visitors through the Tag;
  • (c) you will maintain a privacy policy on each tracked website that accurately discloses your use of analytics/monitoring providers, including Convertlyft;
  • (d) you will not configure the Tag, custom events, or server-side reporting to transmit to us any sensitive or special-category personal data (including health, biometric, genetic, or precise geolocation data; government identifiers; payment card numbers; authentication credentials) or any data concerning children under 16;
  • (e) you will configure forms and pages so that field values containing personal or sensitive data are not captured, and you will use any exclusion or masking controls we provide;
  • (f) your use of the Service, your websites, and the data you send us comply with all applicable laws and do not infringe any third party's rights; and
  • (g) you will not install the Tag on websites that are unlawful, deceptive, or harmful.

3.4 Server-side events. If you report conversions or other events from your server using your secret key, you are solely responsible for the accuracy and lawfulness of that data. Keep your secret key confidential; we are not liable for events submitted with your key.

4. Your data

4.1 Ownership. As between you and us, you own the data submitted through your installation of the Tag and your account ("Service Data"). You grant us a worldwide, non-exclusive, royalty-free license to host, process, transmit, and display Service Data solely to provide, maintain, secure, and improve the Service for you.

4.2 Aggregated and de-identified data. We may create aggregated or de-identified data from Service Data that cannot reasonably be used to identify you, your visitors, or any individual ("Derived Data"). We own Derived Data and may use it for any lawful purpose, including benchmarking, research, product improvement, and published industry studies. We will not identify you or your website in any published benchmark without your written consent. You may opt out of Derived Data use by emailing privacy@convertlyft.com; opt-outs apply prospectively.

4.3 Data accuracy. Analytics data is a measurement, not a fact. Ad blockers, browser privacy features, network failures, bot filtering, sampling, deduplication, and configuration choices all affect the numbers. We do not warrant the accuracy, completeness, or timeliness of any data, figure, digest, or recommendation. Your own order/billing system is the authoritative record of your sales. You agree not to use the Service's output as the sole basis for financial, legal, tax, advertising-spend, or employment decisions.

4.4 Your obligations regarding visitor data are further governed by our Data Processing Agreement ("DPA"), which is incorporated into these Terms. If there is a conflict between these Terms and the DPA regarding processing of personal data of your visitors, the DPA controls.

5. Acceptable use

You will not (and will not permit anyone to):

  • (a) reverse-engineer, scrape, resell, or provide the Service to third parties as a service bureau;
  • (b) interfere with the Service, probe or bypass security or rate limits, or flood the Service with artificial, synthetic, or bot-generated events;
  • (c) use the Service to build a competing product or to benchmark it for publication without our written consent;
  • (d) misrepresent the origin of data, or submit data relating to websites you do not control;
  • (e) use the Service in violation of any law or third-party right.

6. Fees

6.1 The free tier is provided at no charge. Paid plans are billed in advance, monthly or yearly as you choose, at the price published at convertlyft.com/pricing when you subscribe. Payments are processed by Stripe; your card details go to Stripe and are never stored by us. You may cancel at any time from Billing, and the plan ends at the end of the period you have already paid for. AI credit top-ups are optional, charged per pack, and only when you have switched auto top-up on and set a monthly cap.

6.2 Where a paid plan is offered, its price, billing period and renewal terms are those shown at the point of purchase, and they form part of these Terms. Fees are stated exclusive of taxes, which you are responsible for where applicable.

7. Intellectual property

7.1 We own the Service, the Tag, the dashboard, our trademarks, and all related intellectual property, excluding Service Data. These Terms grant you no rights to our IP except the limited licenses stated here.

7.2 If you give us feedback or suggestions, you grant us a perpetual, irrevocable, royalty-free right to use them without obligation to you.

7.3 We may identify you as a customer and use your name and logo in our marketing materials only with your prior written consent (email is sufficient). You may withdraw that consent at any time.

8. Confidentiality

Each party may receive non-public information from the other. The receiving party will use it only to perform under these Terms, protect it with reasonable care, and not disclose it except to personnel and contractors bound by confidentiality or as required by law. Your confidential information includes Service Data; ours includes non-public product, pricing, and technical information.

9. Term and termination

9.1 These Terms apply from first use until terminated. You may terminate at any time by deleting your account and removing the Tag. We may terminate or suspend as described in Section 2.3.

9.2 On termination: your license ends; you must remove the Tag; and we will delete or anonymize Service Data within 90 days, except where law requires retention or it exists in backups (which expire on their normal cycle). Sections 4.2 (Derived Data, for data already de-identified), 7, 8, 10, 11, 12, 13, and 14 survive termination.

10. Disclaimers

THE SERVICE, TAG, DIGESTS, AND ALL OUTPUT ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITH ALL FAULTS. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS, IMPLIED, AND STATUTORY, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTY THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, ACCURATE, OR THAT DEFECTS OR ISSUES ON YOUR WEBSITE WILL BE DETECTED. WE DO NOT WARRANT THAT THE SERVICE WILL IDENTIFY EVERY ERROR, SLOW PAGE, OR CONVERSION PROBLEM, NOR THAT FOLLOWING ANY RECOMMENDATION WILL IMPROVE YOUR RESULTS. NO ADVICE OR INFORMATION FROM US CREATES ANY WARRANTY.

11. Limitation of liability

11.1 TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL CONVERTLYFT, ITS AFFILIATES, OFFICERS, EMPLOYEES, OR CONTRACTORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST SALES, LOST DATA, LOSS OF GOODWILL, BUSINESS INTERRUPTION, OR COST OF SUBSTITUTE SERVICES — INCLUDING ANY DAMAGES ARISING FROM ACTIONS YOU TOOK OR FAILED TO TAKE BASED ON DIGESTS, RECOMMENDATIONS, OR DATA FROM THE SERVICE — EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

11.2 OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID US FOR THE SERVICE IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY, OR (B) ONE HUNDRED U.S. DOLLARS (US$100).

11.3 You acknowledge that the allocations of risk in this Section 11 and Section 10 are an essential basis of the bargain between us, and are reflected in the fees charged for the Service; the Service would not be provided without them.

11.4 Some jurisdictions do not allow certain exclusions or limitations, so some of the above may not apply to you; in that case our liability is limited to the fullest extent the law permits.

12. Indemnification by you

You will defend, indemnify, and hold harmless Convertlyft and its affiliates, officers, employees, and contractors from and against all claims, demands, damages, losses, fines, penalties, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your websites and their content; (b) your installation, configuration, or use of the Tag or Service; (c) your failure to provide notices or obtain consents required by law from your visitors; (d) data you submit through the Tag, custom events, or server-side reporting, including any personal or sensitive data you transmitted in violation of Section 3.3; (e) your breach of these Terms; or (f) your violation of any law or third-party right, including the privacy or data-protection rights of your visitors.

We may assume exclusive control of the defense of any matter subject to indemnification at our expense, and you will cooperate with our defense. You may not settle any claim in a way that imposes obligations on us without our prior written consent.

13. Disputes, governing law

13.1 These Terms are governed by the laws of the United Arab Emirates, excluding conflict-of-laws rules.

13.2 Any dispute will be resolved exclusively in the courts of Dubai, United Arab Emirates, and both parties consent to that jurisdiction.

13.3 Class-action waiver. To the extent permitted by law, disputes must be brought in an individual capacity only, not as a plaintiff or class member in any class, collective, or representative proceeding.

13.4 Either party may seek injunctive relief in any court of competent jurisdiction to protect intellectual property or confidential information.

14. General

  • Changes. We may update these Terms; we will post the updated version with a new date and, for material changes, notify you by email or in-product notice. Continued use after the effective date constitutes acceptance. If you disagree, stop using the Service and terminate your account.
  • Assignment. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets.
  • Force majeure. We are not liable for failures caused by events beyond our reasonable control.
  • Severability; waiver. If a provision is unenforceable, the rest remain in effect; a failure to enforce is not a waiver.
  • Entire agreement. These Terms, the Privacy Policy, and the DPA are the entire agreement between us regarding the Service, superseding prior discussions.
  • Contact. Convertlyft LLC, Dubai, United Arab Emirates; legal@convertlyft.com.