Convertlyft blog
Articles on what turns visitors into sales, enquiries and sign-ups. Every figure links to a dated source, and where the evidence is thin we say so beside it.
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What is a good conversion rate? Benchmarks, with sources
A good rate depends on what you count and where visitors come from. Published benchmarks, each with its source, sample and dates.
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Landing page optimization: what the evidence supports
Five landing page changes with a published study behind each, how strong each study is, and where the evidence runs out.
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