Microsoft Clarity alternative: from what people did to what to change
Microsoft Clarity is free, with no traffic limits, and records sessions and draws heatmaps.[1] Convertlyft covers that ground for one website and adds what turns a recording into a decision: funnels, grouped errors, Core Web Vitals from real visits, copy tests, and one named fix with the evidence behind it.
Start free. No card needed. Plans and limits are on the pricing page.
Microsoft Clarity and Convertlyft, side by side
| Compared on | Microsoft Clarity | Convertlyft |
|---|---|---|
| Cost | Free"Clarity is a free service forever", with no traffic limits[1] | Free to startStart free. No card needed. Plans are on the pricing page |
| Sampling | NoneIts FAQ says "No sampling"[1] | None in reportsReports count every visit. Replays keep the visits that hit an error, a rage or dead click, an abandoned form or a key page, plus a sample of the rest |
| How long recordings are kept | 30 daysFavourited recordings and a random sample are kept up to 9 months[1] | 90 daysReplays are kept 90 days and events 24 months, on every plan |
| Frustration signals | IncludedRage clicks, dead clicks and excessive scrolling[1] | IncludedRage and dead clicks per page, counted against that page's views, and forms people gave up on |
| Errors | In recordingsRecordings with JavaScript errors, and the pages and browsers with the most errors. Its FAQ says specific script error names are not shown automatically yet[1] | Grouped into issuesWhat broke, on which page, how many visits it hit, and when it first appeared, linked to those visits |
| Funnels | SupportedIts FAQ answers "Does Clarity support funnels?" with yes[1] | FunnelsUp to 6 steps, counted in order, filtered by source or device, each step linked to the recorded visits that reached it |
| Your AI tools | Copilot and MCPCopilot summaries and chat in the dashboard, and an MCP server[1][2] | MCPAn MCP server at mcp.convertlyft.com/mcp. Reads are allowed by default; writes stay off unless you tick them. What to do ranks findings with fixed rules, not a model |
Microsoft Clarity facts as of 14 October 2026, from Microsoft's own pages; each number in brackets links to the source below.
What Convertlyft does differently
It names the fix
At 06:00 UTC a digest compares yesterday with its own trailing week: what leaked, what lifted, new errors and slow pages. A quiet day says so instead of inventing a finding. Every Monday, What to do ranks findings from the last 7 complete days, each with a suggested fix where the rule has one.
Clicks tied to sales
Heatmaps rank elements by clicks, with how many of the people who clicked each one converted, once there are enough clicks to say. Compare two maps, or the two weeks before and after a change.
It can draft the change
For an error in your own code, Draft a fix writes a small change you read first. Only if you choose does it open as a draft pull request on GitHub, and a person on your side merges it.
Speed from real visits
Core Web Vitals per page, measured on real visits rather than lab tests, for the typical visitor, with the slowest pages listed.
Copy tests built in
Change a headline or other copy for the people you choose, or run it as a test: split visitors between versions, pick a goal, and read the result. A test stops itself if the split goes wrong.
SEO in the same place
Rank tracking, a site audit by our own crawler, competitors and backlinks. The free SEO audit reads up to 16 of your pages with no account.
When Microsoft Clarity is the better choice
Stay with Clarity if cost is the deciding factor: Microsoft says it is free forever, with no traffic limits and no upgrade to a paid version.[1] It is also the choice if you need recordings from mobile apps: it offers an SDK for Android, iOS, Flutter and React Native.[2] Convertlyft reads one website per workspace.
If replays and heatmaps already answer your questions, and you do not need funnels, error issues, copy tests or a daily named fix, keep what works. Convertlyft is worth it when you want the next change named, not another recording to watch.
Moving over, in four steps
- Start free and give your site's address. We look at its homepage to see what it is built with, such as Shopify, WordPress, Wix, Squarespace, Webflow, Framer, Next.js or a tag manager, and show the steps for it.
- Paste one line before
</head>. You do not have to remove the Clarity tag first, so you can compare the two for a while. - Open Live: the people on your site now, refreshed every 5 seconds. That is the check that the line works.
- Set up your main funnel, up to 6 steps. The first digest is computed at 06:00 UTC the next day.
<script src="https://…/tracker.js" … your key, already filled in … defer></script>
Your own key is filled in after sign-up. Prefer not to touch code? Paste a paragraph into the AI tool that built your site, or send it to your developer.
Questions
Is Microsoft Clarity really free?
Microsoft's FAQ says Clarity is a free service forever, and that you never meet traffic limits or have to upgrade to a paid version.[1]
How long does Clarity keep recordings?
Microsoft's FAQ says 30 days from the time of recording, with favourited recordings and a random sample kept up to 9 months.[1]
How long does Convertlyft keep recordings?
Replays are kept 90 days and events 24 months, on every plan. Typed values are always hidden and personal details masked.
Can I run Convertlyft next to Clarity while I compare?
Yes. Convertlyft's line does not need the Clarity tag removed, so both can run while you compare what each one shows you.
What does Convertlyft cost?
Start free. No card needed. The plans and what each one includes are on the pricing page.
Sources
- Microsoft Learn, "Clarity FAQ", learn.microsoft.com/en-us/clarity/faq, as of 14 October 2026.
- Microsoft Clarity home page, clarity.microsoft.com, as of 14 October 2026.
Start free
Every report from one line of code, and the first digest the next day.
Start free. No card needed.