Hotjar vs Microsoft Clarity
Hotjar is now part of Contentsquare, and a new Hotjar account can no longer be created: new users sign up for Contentsquare’s free plan.[1] So the choice today is between Contentsquare Free and Microsoft Clarity. Both record visits and draw heatmaps at no cost.[1][3] They differ on limits, on surveys and on mobile apps.
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Hotjar and Microsoft Clarity, side by side
| Compared on | Hotjar, now Contentsquare Free | Microsoft Clarity |
|---|---|---|
| Cost | Free, with no card required[1] | Free: “a free service forever”, with no traffic limits[3] |
| Visits recorded | Up to 200,000 a month (its words: “Capture up to 200k sessions per month”)[1] | Up to 100,000 a day per project (its words: “Clarity records up to 100,000 sessions per project per day.”)[3] |
| How long data is kept | “1 month data access” on the free plan[2] | Recordings 30 days; favorites and a random sample up to 9 months; heat maps up to 9 months[3] |
| Heatmaps | Heatmaps, with attention maps[1] | Heatmaps; one heat map is limited to up to 100,000 page views[3] |
| Funnels | In the free plan (“Replays, Heatmaps & Funnels”)[2] | Supported: its FAQ answers “Does Clarity support funnels?” with yes[3] |
| Surveys | “Basic surveys”, with 100 survey responses a month[1][2] | Not covered by the pages we cite |
| Errors and speed | Error monitoring and performance monitoring are listed for the free plan[1] | Not covered by the pages we cite |
| Mobile apps | Not covered by the pages we cite | An SDK for Android, iOS, Flutter and React Native[4] |
Contentsquare and Microsoft Clarity facts as of 12 November 2026, from their own pages; each number in brackets links to the source below. Plans change, so check their pages before you decide.
What happened to Hotjar
Hotjar is now part of Contentsquare, and www.hotjar.com redirects to a Contentsquare page.[1] That page says it is no longer possible to create a new account on Hotjar, and that new users can sign up for free on Contentsquare.[1] It sets the old Hotjar free plan beside Contentsquare Free:[1]
- Visits captured. 35 a day on Hotjar Free; 200,000 a month on Contentsquare Free.
- Survey responses a month. 20 on Hotjar Free; 100 on Contentsquare Free.
- Integrations. 2 on Hotjar Free; more than 10 on Contentsquare Free.
When Hotjar, now Contentsquare, is the better choice
Pick Contentsquare if surveys are part of how you learn: its free plan includes basic surveys, with 100 survey responses a month.[1][2] It also lists error monitoring and performance monitoring for the free plan.[1]
When Microsoft Clarity is the better choice
Pick Clarity if cost and volume decide it: Microsoft says it is free forever, with no traffic limits, and records up to 100,000 visits (it calls them sessions) per project per day.[3] It is also the choice for recordings from mobile apps, with an SDK for Android, iOS, Flutter and React Native.[4]
Where Convertlyft fits
Convertlyft records every visit to your site and says what to change, with funnels, heatmaps, errors and page speed beside it. It does not run surveys or interviews. Every visit is recorded, on every plan, up to a safety limit of 50,000 new recordings per site per day. Recording pauses once you pass twice your plan’s visits and starts again on the 1st. Funnel steps link to the recorded visits that reached them, JavaScript errors are grouped into issues, Core Web Vitals come from real visits, and What to do names one change, with the evidence behind it. No mobile app recordings. It records websites only.
More detail on each: our Hotjar alternative and Microsoft Clarity alternative pages, and Microsoft Clarity vs Google Analytics.
Questions
Is Hotjar or Microsoft Clarity better?
It depends on what you need. Contentsquare, which now runs Hotjar, includes basic surveys in its free plan.[2] Clarity is free with no traffic limits, and has an SDK for mobile apps.[3][4]
Can I still sign up for Hotjar?
No. Hotjar’s own page says it is no longer possible to create a new account on Hotjar, and that new users can sign up for free on Contentsquare.[1]
Is Microsoft Clarity really free?
Microsoft’s FAQ says Clarity is a free service forever, and that you never meet traffic limits or have to upgrade to a paid version.[3]
Sources
- Contentsquare, “Hotjar is now part of Contentsquare”, contentsquare.com/hotjar, as of 12 November 2026. www.hotjar.com redirects to this page.
- Contentsquare, pricing, contentsquare.com/pricing, as of 12 November 2026.
- Microsoft Learn, “Clarity FAQ”, learn.microsoft.com/en-us/clarity/faq, as of 12 November 2026.
- Microsoft Clarity home page, clarity.microsoft.com, as of 12 November 2026.
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Your new account gets 10,000 visits a month, no card needed. After 14 days it moves to Free, up to 5,000 visits a month with every feature, unless you choose Pro.