Amplitude alternatives: see why visitors leave your website
Amplitude’s docs call it an event-based analytics tool: you define the events you want to track.[2] Convertlyft is for one website: paste one line, and every visit is recorded, your main funnel is set up for you, and each Monday you get what to change.
Start free. No card needed. Plans and limits are on the pricing page.
Amplitude and Convertlyft, side by side
Each fact on the right links to the page it came from.
| Compared on | Convertlyft | Amplitude |
|---|---|---|
| Built around | Every visitEvery visit is recorded, on every plan, up to a safety limit of 50,000 new recordings per site per day. Recording pauses once you pass twice your plan’s visits and starts again on the 1st. Reports count every visit | Events you defineIts docs call it an event-based analytics tool: you define the events you want to track[2] |
| Where it reads | One websiteOne website per workspace, read daily, with what to change | Products and websitesIts analytics page is titled “Product and Web Analytics Tool”[3] |
| Funnels | Set up for youYour main funnel is set up for you from your site’s type. To count different steps, add your own funnel, up to 6 steps | IncludedIts analytics page names funnel analysis among its tools[3] |
| Recordings of visits | Every visit, 90 daysReplays are kept 90 days and what visitors did 24 months, on every plan | IncludedIts home page names replays (session replay) among its products, and its replay page covers mobile[1][4] |
| Feature flags | Not offeredConvertlyft reads what people do on your site. It does not switch features on or off | IncludedIts pricing page lists feature flags on its Free plan[5] |
| Surveys | Not offeredConvertlyft does not run surveys or interviews with visitors | IncludedIts home page names Guides and Surveys among its products[1] |
| Start free |
Amplitude facts as of 12 November 2026, from Amplitude’s own pages; each number in brackets links to the source below. Products change, so check their pages before you decide.
More on visit recordings and funnel analysis. Comparing visit recordings instead? See our Mouseflow alternative page. Comparing other product analytics tools? See our Mixpanel alternative and PostHog alternative pages.
What Convertlyft does differently
It says what to change
Every Monday, What to do ranks to-dos from the last 7 complete days in one list, each with its counts and one change to make where there is one. Show me opens it.
Errors and speed beside the visits
Errors are grouped into issues, and page speed comes from real visitors. For an error in your own code, copy the write-up for your developer, or let the AI app you connect read it and propose the change.
SEO and analytics in one
Rankings, a site audit by our own crawler, and your Search Console searches beside your visits. The free SEO audit reads up to 25 of your pages with no account. For a search you want to win, Convertlyft writes an SEO content brief from the live Google results.
example-shop.com
- RecordingsEvery visit · 4,210 this week
- Heatmap‘Add to cart’ is the most tapped on /products/linen-shirt
- FixThe pay button hides under the keyboard on phones
What Convertlyft does, and where it stops
One line counts every visit, click, error and load time, and reports count every visit, with no sampling. Funnels, recordings (session replays) and heatmaps come from that same line, so the visits behind a to-do are one click away. Funnels have up to 6 steps, counted in order; each page or action step links to the recorded visits that reached it, and each page step to a heatmap of its busiest page. Split any funnel by phones and computers, compare it with the period before, and export it as CSV.
When nothing needs fixing, What to do says so: “Nothing needs your attention this week.” When a number cannot be measured, Convertlyft says so and says why, instead of guessing.
Where it stops: one website per workspace, and there is no mobile app SDK. Convertlyft does not run surveys or interviews with visitors. It never merges anything: a code change is steps you, your developer or your AI tool apply.
Your AI tools
Convertlyft is an MCP server at https://mcp.convertlyft.com/mcp, so Claude, ChatGPT, Cursor or VS Code can read the same numbers you see. The same token reads the REST API. You sign in in your browser, pick the site and press Allow. Reads are allowed by default; writes stay off unless you tick them. Every connected app is listed under AI apps, where you can cut it off. More on the Developers page.
Plans, and who it’s for
Convertlyft is for founders, marketers and developers who run a website. It is free up to 5,000 visits a month; the plans above that are on the pricing page. Your new account starts on Pro at 10,000 visits a month, free for 14 days. No card needed. No feature is held back for a bigger plan, and tracking never stops: go over your visits and every visit is still counted and shown.
Comparing other tools too? See our Google Analytics alternative, Hotjar alternative and Microsoft Clarity alternative pages, each with when the other tool is the better choice.
When Amplitude is the better choice
Stay with Amplitude if you measure an app as well as a website: its analytics page is titled for products as well as the web, and its replay page covers mobile.[3][4] If your team ships with feature flags, its pricing page lists them on its Free plan, and its home page names Feature Experimentation and Web Experimentation.[5][1] If you want to put guides or surveys in front of people, its home page names Guides and Surveys.[1] Convertlyft reads one website, has no feature flags and runs no surveys.
And if your team has already planned what to track and the reports you read today answer your questions, moving costs you time for little gain. Convertlyft does a narrower job: one website, read daily, with what to change.
Trying it, in four steps
- Start free and give your site's address. We look at its homepage to see what it is built with, such as Shopify, WordPress, Wix, Squarespace, Webflow, Framer, Next.js or a tag manager, and show the steps for it. On WordPress you can install the Convertlyft plugin from WordPress.org instead: it adds the tag, and its one setting is your site key.
- Paste one line before
</head>. You do not have to remove the Amplitude code first, so you can compare the two for a while. - On Home, press “on site now”: the people on your site now, refreshed every 10 seconds. That is the check that the line works.
- Your main funnel is set up for you from your site’s type. To count different steps, add your own funnel, up to 6 steps. Your first day is read the next morning and kept under Settings › Email updates; the Monday report follows on Monday.
<script src="https://…/tracker.js" … your key, already filled in … defer></script>
Your own key is filled in after sign-up. Prefer not to touch code? Paste a paragraph into the AI tool that built your site, or send it to your developer.
Questions
Check your site free first: an SEO audit of up to 25 pages, no account.
Do I have to plan what to track before I start?
No. Paste one line, and your main funnel is set up for you from your site's type. To count different steps, add your own funnel, up to 6 steps.
Can I run Amplitude and Convertlyft together?
Yes. You do not have to remove the Amplitude code first, so you can compare the two for a while.
Does Convertlyft record every visit?
Yes. Every visit is recorded on every plan, short ones too (up to a safety limit of 50,000 new recordings per site per day), and reports and funnels count every visit. Recording pauses once you pass twice your plan’s visits and starts again on the 1st. A site can turn it down in Settings (Record every visit), and then only the visits that matter are recorded: an error, a rage or dead click, a form left, or a key page such as checkout or contact.
Do Convertlyft funnels link to recordings?
Yes. Each page or action step links to the recorded visits that reached it, and each page step also links to a heatmap of its busiest page.
How long does Convertlyft keep recordings?
Replays are kept 90 days and what visitors did 24 months, on every plan. Typed values are always hidden, and email addresses, phone numbers and payment card numbers shown on the page are masked.
Does Convertlyft work for a mobile app?
No. Convertlyft reads one website per workspace, from a line of code on its pages.
Does Convertlyft change my site’s code?
No. Convertlyft never merges anything. A code change is steps you, your developer or your AI tool apply.
What does Convertlyft cost?
Start free. No card needed. The plans and what each one includes are on the pricing page.
Sources
- Amplitude, home page, amplitude.com, as of 12 November 2026.
- Amplitude docs, "What is Amplitude?", amplitude.com/docs/get-started/what-is-amplitude, as of 12 November 2026.
- Amplitude, "Product and Web Analytics Tool", amplitude.com/amplitude-analytics, as of 12 November 2026.
- Amplitude, its replay page (its title: Session Replay and Experience Analytics), amplitude.com/session-replay, as of 12 November 2026.
- Amplitude, pricing, amplitude.com/pricing, as of 12 November 2026.
Start on Pro, free for 14 days
Your new account gets 10,000 visits a month, no card needed. After 14 days it moves to Free, up to 5,000 visits a month with every feature, unless you choose Pro.