Site reviews

A site review, page by page

Every site on Convertlyft gets its review as a PDF: monthly on the 1st, weekly every Monday, and for dates you pick (7 to 92 whole days, ending yesterday at the latest, up to 8 reviews a month per site, the automatic ones included). This is a fictional store's October review, made from made-up visits by the same code that makes every review.

Demo store and demo-store.example are made up, and so is every visit and sale in it. Its pages, shown as screens, are made up too. No customer's data, and none of ours, is in this sample.

  1. The cover: the store's home page on a desktop and a phone, with the month's visits, sales and rate
    Monthly reviewThe cover: the store's own home page on a desktop and a phone, beside the month's visits, sales and sale rate.
  2. The short version: three counts against the 31 days before, and what to change in order
    The short versionVisits, sales and the sale rate against the 31 days before, and what to change, in order, with what it is worth and who does it.
  3. Who visited: visits and sales by country, and one group marked likely not shoppers
    Who visitedVisits and sales by country. A group is marked "likely not shoppers" only under the rule printed on the page, and the site's counts are given without it.
  4. A to-do: a page that sold less than its kind, with the chain from what we saw to the check
    To-do 1 · a landing pageOne page that sold less than pages of its kind, as a chain: what we saw, what we compared it with, why, what we ruled out, what it is worth, the fix and how we will know.
  5. A to-do: an error people hit on pages where people buy
    To-do 2 · an errorAn error people hit on pages where people buy, with how many it reached, what to do and how the next review will check it.
  6. Every landing page judged against its kind, how likely each gap is to be luck, and the bars
    Where fewer visits bought than on pages of their kindEvery landing page judged against its kind, how likely each gap is to be luck, what it could be worth (an estimate, with its method) and its bars.
  7. What a visitor first sees on those pages, on a phone, as the crawler saw them
    Where fewer visits bought than on pages of their kindWhat a visitor sees first on those pages, on a phone, as the crawler saw them: not where visitors tapped.
  8. Errors your visitors hit, with the people and buying-page visits each reached
    Errors your visitors hitErrors on the site's own pages, with the people they reached and the visits on pages where people buy.
  9. Search and rivals: visits from search, and how to add Google's own numbers
    Search and rivalsGoogle's own clicks once Search Console is connected, the visits search brought, and the sites ranking beside yours.
  10. Do these next: what to do, who does it, and how the next review will know
    Do these nextEach change in order: what to do, who does it, and how the next review will check it.
  11. The questions that rebuild every number in your AI app
    The same answers in your AI appThe questions that rebuild every number on these pages in your own AI app, from the same readings.

How reviews arrive

  • MonthlyMade on the 1st for the month before, and emailed to everyone on the site who keeps Site reviews on in Email updates.
  • WeeklyMonday to Sunday, at the top of your Monday report.
  • Your dates7 to 92 whole days, ending yesterday at the latest (UTC). The owner, or a member the owner lets use AI and paid scans, can make one.
  • Up to 8 a monthFor each site, all three kinds together, on every plan. A review we couldn't make doesn't count.
  • Kept 24 monthsOpen or download any of them from Site reviews in the app.

Every number can be checked

  • Counted from your site's own visitors. Bots and your team's own visits are left out.
  • Each page ends with the question to ask your AI app, connected to Convertlyft, to get the same numbers yourself.
  • Where there are too few visits to say anything, the page says so plainly instead of guessing.

Get your site's reviews

Add the one line. Your first weekly review comes the Monday after your site's first full week. Start free. No card needed.

No card needed