How to see where your site ranks on Google
Use Google Search Console’s Performance report. It shows how your site does in Google Search: clicks, how often it was shown, and the average position of your pages for each search.[1] Searching Google yourself is a weak check, because the results you get are not the ones everyone gets.[2]
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Step by step
- Open the Performance report in Search Console. Its default view covers the past three months.[1]
- Look at average position. In the chart it is the average position of your site’s topmost result; in the table, the average for each search or page in the row.[1]
- Pick the searches that matter in the table and watch them over time: Google recommends watching changes in position, sudden ones especially, as well as the number itself.[2]
How Google works out average position
For each search, Google counts the topmost position a link to your site took, then averages across searches. Its example: your site at positions 2, 4 and 6 for one search counts as 2; at 3, 5 and 9 for another counts as 3; the average is 2.5.[2]
- A link must be shown for its position to count.[2]
- Ads do not take a position.[2]
- An AI Overview takes a single position, shared by every link in it.[2]
What the number cannot tell you
It is an average. For one person’s search the position can differ, because of their search history, location and more.[2] And it only covers searches where your site was shown, so it says nothing about searches you do not appear for.[2]
Where Convertlyft helps
Convertlyft’s Rankings checks where your site ranks on Google for the searches you choose, and keeps the history: your position, the change since the check before, the page of your site that ranks, and who ranks above you. Free tracks 50 keywords, checked weekly; Pro from 80 to 1,800, checked daily. Connect Search Console and its average position sits beside each search too.
Questions
Why is my Search Console position different from what I see on Google?
Google says the position is an average for all searches, and yours can differ because of your search history, your location and more.[2]
Do ads count as a position?
No. Google says ads do not occupy a search position.[2]
How does an AI Overview affect my position?
Google says an AI Overview occupies a single position, and every link in it gets that same position.[2]
How far back does the Performance report go?
Its default view shows the past three months.[1]
Sources
- Search Console Help, “Performance report (Search results): Overview and basic setup”, support.google.com/webmasters/answer/7576553, checked 8 November 2026.
- Search Console Help, “What are impressions, position, and clicks?”, support.google.com/webmasters/answer/7042828, checked 8 November 2026.
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